MYTH: Dogs must eat an all meat diet.

FACT: Dogs are omnivores, meaning they need both protein and carbohydrate in their diet.  “Meat-first” ingredient diets are not necessarily superior products for this reason.

MYTH: Never feed pets by-products.

FACT: Beef, chicken, or pork liver, which are excellent protein sources for animals, are classified as “by-products” on labels.

MYTH: Animals require high protein in their diet.

FACT: Animals cannot store proteins so excess protein forces the kidneys into excess work to eliminate it.  This can shorten the life span of the kidneys.

MYTH: Corn is a filler with no nutritional value.

FACT: For pets, cooked corn is a highly digestible source of carbohydrates, proteins, antioxidants and essential fatty acids.  Information indicating otherwise is simply marketing.  It is responsible for only 3% of all tested food allergies in dogs and cats.  Protein sources are responsible for the remainder of the adverse reactions.

MYTH: The first ingredient of  a food must be meat.

FACT: Because meat contains greater than 50% water, even if it is listed as the first ingredient, no dry pet food will contain more meat than grain once it is dried into kibble.

MYTH: Feeding a raw diet is best for my pet.

FACT: No conclusive research has demonstrated that feeding pets raw food is nutritionally superior to feeding them cooked food.  They are susceptible to the same food-borne illnesses as humans and these bacteria and contaminants are often eliminated only through cooking.

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